10 Ideas How to Add More of Your Personality into Your Business

The more personality you add to your marketing, the better connections you will develop with your prospects and clients.

Do your prospects and clients see you as a logo instead of a real person?

Are you showing who you are in your communication, content and marketing?

Whether you’re posting on social media, emailing your database, or filming your next video, your personality is what separates you from anyone else out there.

When you think about the people you enjoy following online, I’m sure you feel a connection to them. You probably feel like you know them even though you’ve never met them in person before.

Personality makes your marketing more authentic and you more approachable.

Adding a hint of your personality to your communication is a great way to build an emotional connection with your audience, engage more viewers, and make your business more relatable.

Personality empowers you to create relationships before you’ve ever met your next client because they feel like they already know you.

Yet, many small business owners aren’t sure how to show themselves or they feel awkward doing it in their marketing.

To help you… here are 10 ideas how to authentically and confidently inject some personality into your marketing:

1. Tell Your Story

Every company started somewhere. Going back to where you started and sharing the story of your journey can add a great personal touch. Don’t be afraid to be open and honest. Share relevant life experiences. If you had to overcome challenges, share about them.

2. Blog. Blog. Blog.

If you don’t have a blog – start one. If you don’t publish on a regular basis – do it. Your blog is the perfect tool to let your personality shine. Remember – the content you’re sharing is part of the experience you’re providing to your clients or future clients. You’re not sharing because you want the whole world to know everything about you. You’re sharing to help a small, select group of people overcome a problem they’re facing.

3. Write With Personality

Being authentic doesn’t have to mean revealing your soul. You can share honestly about your working life without talking about the things that feel private and sacred to you, like your health or family life. Or perhaps you’re someone who feels comfortable sharing some aspects of your personal life, but you draw the line at talking about the struggles you’re facing in your business.

4. Write Like You Talk

Writing the way you talk helps you get clearer about who you are in your business and who you’re here to help. And it’ll help you attract like-minded people who want to work with you because it feels familiar and unique and they like who you are. After you write something, read it back to yourself out loud. Does it sound like you? Does it feel natural? Would you feel comfortable saying the same thing to someone face-to-face?

5. Share Personal Experiences

Make a list of some of the most exciting experiences you’ve had (e.g. an illness you’ve overcome, the birth of your child, a special trip you took, falling in love…) Then find a way to use this life story to demonstrate a point or teach a lesson to your audience (e.g. I often shared the story of an extreme asthma attack that led me to a healing path – to teach the value of “enough is enough” moments).

6. Show Your Face on Camera

Visual content is a big part of marketing, and it’s the perfect tool to really show who you are. Each image you create and share should align with your online personality. For example, if you focus on showing your exciting, fun-loving personality you will use different photos of you than if you want to emphasize a trustworthy, meticulous personality.

7. Get. On. Video.
Have you ever watched a video and felt like you knew the person on the other side of it? That’s because video allows you to communicate in the most authentic way. Be yourself. Let your passion shine through. Speak naturally as if you’re chatting to a friend. Don’t try to be perfect – not in your words, nor in the production. Go behind the scenes (your office, home, outdoors…)

8. Show Off Your Team
A great way to introduce your personality into your marketing is to post (once in a while) about your team (in-house or freelancers). People relate to people. It can be as simple as a photo of your team members in the office, behind the scenes, or in a company activity.

9. Use User-Generated Content
User-generated content is text, images, videos, or reviews that are created by your followers and clients. This is an amazing opportunity to add personality and a human touch to your marketing. Ask them to share their success (and struggle) stories, upload photos or videos relating to what you’re doing (or using your products – if applicable), or interview them for case studies…

10. Engage. Engage. Engage.

When you talk to followers, prospects and clients online (either on social media or your blog), you’re letting your personality shine through and people are getting a glimpse of the person behind the business. Ask questions, answer their questions, respond to their concerns, compliment them, confront them… become a trusted friend.

Now It’s YOUR Turn

For five minutes… come up with as many ideas as you can… what can YOU do to inject more of your personality into your business/marketing?

Let's Brainstorm

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Please share your ideas (all of them or just one) in the comment box below… and let’s get WOWing.

Live fully, stay awesome,

Nisandeh Neta

Let's Brainstorm

00:
Days
00:
Hrs
00:
Mins
00
Secs
.000
00:00:00:00

Please share your ideas (all of them or just one) in the comment box below… and let’s get WOWing.

Live fully, stay awesome,

Nisandeh Neta

  1. How to add more personality in your own business?
    * tell about what happens in my everyday work. (gezinscommunicatie)
    * tell about asked questions and given answers
    * Be open about thoughts or direction of solutions.
    * be clear about people you can help (or not- your niche - and own experiences)

  2. My blogging is consisting and I have two consistent posts on FB, one at the beginning of the week and the other on Friday celebrating the week. My website does not entirely resonate with me anymore. So, I plan to make it more like me now then I was several years ago. You grow and so does your personality. It is a process. I want to take up posting videos on FB again. I stopped several months ago with it and still haven't started yet. Several items on this list are covered, several not (yet).

  3. For this topic, technically I think it is covered pretty much. What I like to add, is to be consistent. When you figured out how you want to be seen, make sure it is genuine. And continue in that line. If you want to be approachable, sensitive, personal, etc... don't put on a suit on camera. And vice versa. (Not that people that put in a suit are not those things. If you are used to wear a suit you're "aura" is different than when you only wear IT for a certain occasion.
    Once you figured out your style, keep that style and don't switch too often. This helps you being trustworthy because people start to know what they can expect.

  4. Blog blog blog and get more on video as you said.

    I probably think too difficult about too many things. Write as I speak and just take simple subjects. I love doing webinars, and there I can really show my personality.

  5. 1. When I engage in social media posts, I only engage in topics that really interest me so I can be truthful in my comments.
    2. Sometimes I use old photographs of me, when they illustrate my story the best; for example, when I wrote about forgiveness and about when I was bullied as a child, I posted a photograph of me as a six year old
    3. I made some video's in which I do the talking my self; I really have experienced that it works! So much better than an animation. I did that once; it cost me a fortune and got me no clients.

  6. Great topic again... In the writing community we talk a lot about the Writer's Voice, which is something that is hard to grasp or explain, but when you pick up a book of Stephen King you immediately know it's his even if you just open it randomly in the middle without looking at the cover.

    Having your own writer's voice means that people know that you're different than any other person in your field. I guess that is true too for business.

    Here is my spin-off from the writing community on how to do it that could relate to business:
    1. Focus on specific topics that you write about - don't try to please EVERYONE as that is the equivalent of NO-ONE
    2. Use language and images that represent who you are
    3. When giving and describing experiences build upon your own experiences and history

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