10 Ideas How to Introduce a New Product

Don’t find clients for your products, find products for your clients.

So you have a new product or service. Then what?

Just adding another item to the “menu” isn’t going to attract much attention.

How do you get your prospects and existing clients excited when you introduce a new product or service?

Planning the introduction of a new product or service is crucial – in order to make a strong, positive first impression. Your timing and your communication during the launch will determine who is going to buy your new product/service, use it and talk about it – now and in the future.

Here are 10 best practices for introducing a new product/service to your clients and prospects:

1. Develop Curiosity

Let them know something big is coming, but share very little details. You can drip a little more information every week, until the big reveal… This can cause your audience to become curious, start social media conversations and check out your mailings and website for more news.

2. Schedule a Launch Date

Consider determining your launch date before you show your product to clients. Choose a date where you can get the most attention to the launch (consider season, holidays, competitor announcements, industry events, etc…) Also make sure you (and your team) can give full attention in the weeks before, during and after the launch to support prospects and clients in making their buying decision.

3. Show Enthusiasm

Being genuinely excited, enthusiastic and supporting your product or service – will motivate your team and will help build your audience’s excitement about the coming launch.

4. Create Content Around It

We’ve found that the best way (for us) to make a new product/service known is to create valuable content around the problem the product helps solve. Create a blog post or a YouTube video on the topic, the product and the problem it solves – so you can link to those in your content.

5. Sell the Benefits

Don’t drill down into the unique features that make your new product/service so amazing. Instead, talk about the big benefits your product/service offer… how using your product/service is going to change their life for the better (e.g. continuous income, peace of mind, increased energy, never feel stupid again…)

6. Survey Your Existing Clients

A survey can help you determine what percentage of your clients are interested in trying your new product/survey. Make sure to ask follow up questions, like: How much would you be willing to pay for this? Do you know anyone else who may need this service? On a scale of 1 – 5 how likely are you to try this service? If not likely, why?

7. Create a Personalized Plan
Go over your list of clients, and for each client who needs your new product/service, introduce them to the new product/service and explain how he or she would benefit. Be specific and set up your new service as a completion, or the logical next step in their process.

8. Offer a Free Front-end
Nothing convinces quite like the word “free.” If you are able, give your most loyal clients a trial use of your new product/service for free. It doesn’t need to be a full use. Instead, think of ways to give your clients a preview of what to expect without a full-on commitment.

9. Demonstrate It
You can demonstrate your product/service in your office, in an industry event, in your client’s place, over Zoom and even as a video demonstration.

10. Add It to an Existing Product/Service

When presenting your product to an audience for the first time, it may be helpful to offer your new product/service with another product which is more known to your audience. As you discuss the value points of your product, reference how it may increase the value of your existing products (that they may or may not already bought).

Now It’s YOUR Turn

For five minutes… come up with as many ideas as you can… what can YOU do to introduce a new product/service to your audience?

Let's Brainstorm

00:
Days
00:
Hrs
00:
Mins
00
Secs
.000
00:00:00:00

Please share your ideas (all of them or just one) in the comment box below… and let’s get WOWing.

Live fully, stay awesome,

Nisandeh Neta

Let's Brainstorm

00:
Days
00:
Hrs
00:
Mins
00
Secs
.000
00:00:00:00

Please share your ideas (all of them or just one) in the comment box below… and let’s get WOWing.

Live fully, stay awesome,

Nisandeh Neta

  1. Make a game around the new product. Have not tried it out, but am considering it. Let prospects try the game. I am offering saas to people who need education points(education permanence ) and once they win the game thee earn a pe-point.

  2. Thanks for the tips. Can use it for the next time I launch a new product. At the moment I have no new upcoming product.

  3. Give some behind-the-scenes pictures of you working on the new product or service. Make it big and exciting. Use all the social media accounts and emails you have to get the excitement growing.

  4. What a timing! Within 6 weeks I'm presenting a new collection at a fair. This list is very helpful. Thank you so much!! #4, #5 and #7 weren't on my radar, but obviously, they're very important and I shouldn't forget giving them my attention.

    1. Tell your product's story - We all love stories and your product has a story too. They use it a lot in crowdfunding. The better the story, the more the support. When did you get the idea, who inspired you, what was the problem you encountered that led to your product, how was the journey to your end product, what were the obstacles, what were the successes?

    2. Put your audience in the center of your communication. Let them know you've listened to their problems, their needs.

    3. Ask colleagues (and others) to help you spreading the word

  5. hm... this is something I haven't mastered at all yet!

    @Aramik thank you for your tips, can you make it a bit more concrete?

    This is something that I feel reluctant in. I see others do it, and see their results, but something is holding me back- I don't want to push them too much, or lose them because I am too "salesy" yeah.. mindset thing... I even find it hard to offer a free product!

  6. One of my all time favourite topics as I love Launching, especially new products and services.

    I consider launching to be one of the best ways to establish my autority fast, laser-focus AND with high impact.

    So these are my tips:

    1) Learn the 5 fases of a Launch (Pre-pre Launch, Pre-launch, Launch, Post-launch and Re-launch).

    2) Use "Mental Triggers" like Cialdini is teaching (he has 15 of them in his book "Influence") and you will be amazed how human mind works

    3) When Luanching: never ever mix 2 products together. Focus on creating as much as relevant value for your audience

    4) Come up with a "Totally CRAZY theme" that will blow up the minds of your audience. I once did an amazing launch for one of most know Sales Experts here on Holland... It was so outrageous that all her family called and texted her about it (just put a yes on the comments beneath and maybe I will tell you this great story! )... She is actually very active here in the challenge 🙂

    5) KAIZEN - Always be improving and always be asking for feedback and testimonials.

    6) New Can be New-Old... I still launch some of my Online Products that I made in 2014-2015. It is totally ok to recycle your materials and products as long as they stay relevant and high value!

    7) As always: Define Your TA => Ask them what they want => Give them for free => OverDeliver => Ask for testimonials and feedback => Give an I.O and then just repeat!

Leave a comment

Your email address will not be published.

Scroll to Top