IC#01: Why Ideal Clients & How to Define Them

Running your own business can be stressful. And getting clients and keep them for years can be one of the most difficult and anxiety-inducing struggles for a business owner.

In this course, you learn 10 strategies to attract your Ideal Clients, and 10 strategies to WOW them - so they keep coming back.

Lesson 1 - Why Ideal Clients & How to Define Them

Where to now?

We would love to hear from you!

  1. What was your biggest insight from this lesson?
  2. What action(s) are you committing to – in order to implement this insight?
  3. Do you have any question or you need any support regarding this lesson?
Let us know in the comment box below…
  1. Your previous lesson and you reply on my comment came just in time.
    I had a meeting with my lithographer and could change my first plan and agreed to only publish my limited edition.

    And then I immediately come to your 'who is the ideal client' question.
    For those clients who value my artwork, order my new art books without knowing how it will look like.

    But how to let go of the really floppy clients in a decent way, without getting a bad name.

    1. I don't know enough about your situation, Tine, and what is a “flop” client for you.
      But in general, you can do one (or more) of the followings:
      1. Stop communication with them (remove them from your mailing list)
      2. increase prices to those who're not ideal
      3. Let them know that you're focusing your efforts in serving fewer clients, and that you don't think you can serve them as best as they deserve (here it's really good if you can refer them to someone else)

      Just some ideas to get your creative juices going.

      The most important thing to remember, though, is that the fact that they're not ideal for you - doesn't mean that they're "bad" people or even "bad" clients.
      They're just not the best fit for you.
      But they might be the best fit for someone else.

  2. I alway thought how to attract. And I used some methods I already learned.
    Never looked at the ideal client.
    And yes you're right.
    I teach Tai Chi and I want to have people who want to experience their body, that like to analyze there movements.
    People who want to practice themselves.
    Who want to become masters of themselves or become even better than I am.
    People with endurance. Not giving up so quickly.
    I had to many willing to get one free course. And then stop.
    Or like I do now. Following at least 4 lessons. So they can experience.
    But maybe I have to write down also what kind of behavior they have to have.
    I am not looking for somebody who wants to experience. But somebody who wants to go for the fight with themselves.

    1. Great Jacqueline...
      It seems that you're getting closer to defining - what is an ideal client for you.
      When you have total clarity - your next step is to find a way to communicate it explicitly - so potential clients would know what you're standing for.

  3. Because of this video I actually started thinking seriously of which clients I wánt to serve the most and with joy, instead of being available to anyone. Already I have a few of them, so I have great examples of my ideal clients. I want more of them and respectfully let others pass me by. My question is: does this shift mean I have to change the name of my business after 7 years?

    1. Manny - just because you want to serve only ideal clients - I wouldn't think you need to change your business name.

      What is important is that you will make it clear (explicitly or implicitly) in your communication material (especially your website) who you'd rather work with...

      However, in your case as the 'Millennial Coach' - if your ideal clients are not millennials anymore - then yes - it probably won't attract your ideal clients...

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