RP#08: Method #1 – Look For Problems

Create the Product that Sells Itself

This course teaches you the secrets of developing a remarkable product or service that gives your customers a WOW experience.
You will learn how to exceed expectations with a product or service that is remarkable, desirable and, therefore, highly profitable.

Lesson 8 - Method #1 - Look For Problems

Lesson 8 - Method #1 - Look For Problems

Where to now?

We would love to hear from you!

  1. What was your biggest insight from this lesson?
  2. What action(s) are you committing to – in order to implement this insight?
  3. Do you have any question or you need any support regarding this lesson?
Let us know in the comment box below…
  1. My biggest problem is dat het people in my online trainings love the program, tools and strategieën. But they are not starting to work with them. They keep doing the same old things and habits. I did add a Q&A traject next to the program but still just a few people start doing things different. What else can i do for them?

  2. Thank you again,
    My next newsletter will have a few questions, asking readers to return the email with their questions, irritations, and frustrations about miniature making and particular miniature bookbinding.
    And one of their frustrations answered for free.

  3. Where there is a problem, there is a solution.
    Had to laugh, don't solve womans problems... they want you to listen, not come with solutions.
    Nice video!

  4. My biggest insight is that of course I'm solving problems for my clients, but that there are deeper, less obvious, problems that need to be addressed.
    Your "technophobe" example made me realise that this is what I'm looking for, this is where the gold is.

      1. Here's the rest of my thoughts, not everything was posted by me correctly the first time...

        "My biggest insight is that of course I'm solving problems for my clients, but that there are deeper, less obvious, problems that need to be addressed. Your "technophobe" example made me realise that this is what I'm looking for, this is where the gold is." (and here is the rest of my thoughts:) In other words, if I think I need to focus on the price of my product or feel the need to compete, I have been lazy addressing the other P's of my marketing mix.

        2 - I’m in the same business as the technophobe guy in your clip. I’m solving similar problems. The technical part is not what really motivates me though. It’s satisfying and gratifying to solve technical issues, absolutely. But I think my quest is to solve my clients needs to be relevant for their clients, so principally WHAT they communicatie (the how, where and when will follow suit).

        The past months I’ve been asked (by three clients) to address the WHY question as well, so I’m involved in finding out what my client's business purpose is. This is interesting and precedes the “what” question, but I don’t see myself as a business coach. These requests came very naturally, so that’s why I didn’t refuse the “why” business, but I’m not entirely convinced this is the way to go. I’m learning a lot from these projects and it’s out of my comfort zone, so that’s what I like about it so far 🙂

        Maybe someone here has an idea or a do you have a lesson to help, Nisandeh? I have two questions:
        1 - How to discover the deeper problems of my clients?
        2 - What intrigues me is that my clients' challenges mirror my own… They themselves need to find the deeper or hidden problems of their clients, just like I do!! To me it seems that the Why and What are very much related here. What are your thoughts??

        1. It's a good question, Theo, "How to discover the deeper problems of my clients?"
          For me it's all come down to being really interested in the other person.
          Asking lots of questions, and listening actively - without trying to solve anything - before you get as deep as you can to the core issue.
          One process I like to help achieving this is asking the question, "why do you want that?
          For example:
          "I want to lose weight"
          Why do you want to lose weight?
          "Because I can't get into my old jeans"
          Why do you want to get into your old jeans?
          "Because I want to feel young and beautiful again"
          Why do you want to feel young and beautiful again?
          "Because I feel old"

          So in this (rather simplified) example the superficial problem was losing weight.
          While the deeper problem was feeling old.
          As you can see, Theo, those are two very different problems, and might require different approaches to solve.
          BUT... when you can offer a solution that solves both problems - you struck gold - for your client AND for you.

          I didn't understand your second question, so if you can clarify it - I hope I can give you an answer.

  5. My insight is: The last few years I did create a platform based on frustrations. And even a conflict with a client
    My insight is to actually look for problems.

  6. OMG - your examples are so good, I'm just wrecking my brain trying to find simple problems I can solve.
    All the subjects in my work are so big and vague. Sometimes I think I should start a completely different company, although I like coaching.
    What I do know is that my clients struggle to figure out what they really want. (While I always know what I want, personally.)
    I need to think more about this and be alert to the signals I get. My challenge is that I am an abstract thinker, who is not focused on problems, but on beauty and wisdom, while now must be concrete and focussed on pain / problems.

  7. I just made another phone call- offering someone my solution (first time for free).

    I approached it from the "problem" side.
    So instead of telling him my products, I asked him: "what is the most useless meeting you have in your schedule?" and I asked him "how about we think together how to make it better"...
    He needed approval from HR for it but it looks like this works fantastically...

    And again, this is a meeting that also used to be a challenge when it was held in the office with the same people.
    And they have it every week. 8 expensive sales people, talking together about pretty much nothing. Everyone with a P&L responsibility should hire me.
    Best return on investment ever.

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